
Accurate. Intelligent. Professional. Built with integrity, honesty, and virtue — to enrich the lives of everyone we serve.
Our Inspiring Ethos
Real estate isn’t a stock. It’s where belonging gets built, where responsibility lands, where legacy begins. No investment puts more weight on the person who holds it — or offers more meaning when it’s handled right.
We built HomeProp to be worthy of that weight. And we built the technology to back it up — systems that price intelligently, track every commitment, and operate around the clock — so that what our people promise, our organization can always keep.
Mission
To provide accurate, intelligent, and professionally excellent real estate service — with integrity, honesty, and virtue — to enrich the lives of everyone we serve.
Vision
Real Estate Done Right. The most trusted real estate company in Tampa Bay — known for the character of our people, the precision of our systems, and the relationships we build that outlast any transaction. Tampa Bay first. Then wherever trust earns us the right to go.
Values.
Accuracy
We get it right. Accurate pricing, accurate advice, accurate representation — because in real estate, the distance between close and correct costs someone real money. We built tools that close that distance every time.
Intelligence
We built our expertise into our systems, so it doesn’t go home at 5. Predictive pricing tuned to this neighborhood. Real-time tracking of every commitment we make. Tools that extend our team’s judgment — not replace it. Three decades of Tampa Bay knowledge, in our people and in our technology.
Professionalism
Every interaction. Every property. Every client. Our best — always. Not because a standard demands it. Because you deserve nothing less.
Service
We don’t manage assets. We steward the things that matter most to the people who own them. Whether you’ve trusted us with one home or ten, we know what that trust cost you — and we treat it accordingly.
Integrity
We handle mistakes with honesty and fix them completely. We deliver what we promise. We represent your interests as if they were our own.
Honesty
We tell you what’s true, even when it isn’t what you want to hear. An accurate picture of reality is the most valuable thing we can offer anyone.
Virtue
The best systems in the world mean nothing without people worthy of trust. We recruit for character first — because everything else we offer rests on that foundation.
Two decades. One frontier. One mission.
HomeProp isn't a startup learning the business. It's two decades of hands-on property management deciding to rebuild it from the inside — same operators, same hard-won judgment, now aimed at a different question:
We founded HomeProp to answer a question the property management industry has avoided for twenty years: what would happen if the operational intelligence of a 40,000-door institution were delivered with the care and personal attention of a local team managing 200 homes?
The answer is what we're building here. HomeProp owners get white-glove service from a team that knows them by name — paired with a proprietary AI platform (our Knowledge Operating System, or KOS) that learns continuously from every property, every market shift, and every decision we make. Our AI doesn't replace our people. It makes them faster, sharper, and more proactive than any PM you've ever worked with.
Two decades of experience, an institutional-grade data engine, and a team small enough to actually care about your home. That's HomeProp.
"I told HomeProp's AI exactly what I wanted — a three-bedroom near good schools with a yard for the dog, under $450k. Thirty days later we closed. No other search tool I used even came close."
— Sarah M., Home Buyer
Wesley Chapel
"I own six properties in the Tampa market and the HomeProp owner tools have completely changed how I make decisions. Real rent comps, real maintenance cost data, real yield analysis. I stopped guessing."
— James R., Property Investor
Land O' Lakes
"My AC went out at 11pm on a Tuesday. I called and La'Dawn answered, took the details, and had a vendor at my door by 9am the next morning. I've never had a landlord that responsive in my life."
— Maria T., HomeProp Tenant
New Tampa
Office
7401 E Bullard Pkwy, Ste B
Temple Terrace, FL 33617
Phone
(844) 960-4527
Email
contact@homeprop.com
Hours
Mon–Fri, 9:00 AM – 6:00 PM
Tell us about your property and our team will follow up.
Share a few details and we will be in touch.
Tell us what you want and we will send you matching Tampa Bay homes.
Send us a message and we will get back to you.