Realtor Cooperation
At HomeProp, we rely on Realtor Cooperation to make sure your home gets maximum exposure. In our discussion on Zillow, we talked about how Zillow aggregates just about all home-sale listing data into one website. They do this through data sharing agreements with Brokers. These are similar to the data sharing agreements that Realtors use to promote their listings on other Realtor's websites - the same agreements that we use to promote other Realtor's listings on our website. And it's the undergirding of the way that MLS systems work: Real Estate Brokers agree to "share" information on listings and to allow other brokers to "sell" their homes in exchange for offers of compensation.
Enter the Co-Broker.
Most homes are not "Sold" by the Broker listing the home. They are actually sold by cooperating brokers or Co-Brokers. In fact, A staggering 87% of all listings are sold by Co-Brokers - brokers who have a buyer-client who they bring to the seller - which is in most cases represented by a different Broker.
The industry thrives on this kind of cooperation, and they pay handsomely for it. A large chunk of the real estate commission that you pay your real estate Broker goes to paying the co-Broker who is involved in the deal. Without this commission, few, if any, co-brokers would bring their valuable buyer-clients to your home, and your home's exposure would plummet.
That's why at HomeProp, we work willingly and cooperatively with other Brokers. In fact, we show them integrity, diligence, and service too since they're fellow professionals who are playing a valuable role in selling your home.
to learn more about how we cooperate with other Real Estate brokers to help you sell your home quickly and for top-dollar.
